ART DIRECTION - GIFT TAGS
Target’s “Can-O-Tags” and the Deluxe Tag Set, are a customer favorite year after year. I designated a theme for each can based off of the client’s trend inspiration for that season. We maximized quality by specifying thoughtful foil and glitter applications to the designs.
Below: Peel-and-Stick gift tags developed for JoAnn Stores 2019 product line. The goal was to introduce non-traditional shapes for the tags and engaging layouts to maximize page space and attract consumers at retail while merging our respective trend research into the designs. Foil or glitter placement was carefully selected for each sheet.
