I'm a designer based in Pittsburgh, Pennsylvania, with over 15 years experience across digital, print, and consumer products. Most recently, I helped shape e-commerce, promotional content, and accessible design systems for Kroger and American Eagle Outfitters. My focus has been on solving visual problems and building brands through digital experiences that feel inspiring and engaging.

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Select Work from 2026 — 2018

Kroger

One of the largest grocery retailers in the U.S. I created digital marketing and mobile-first creative that supported the customer journey across weekly homepage promotions, landing pages, splash screens, product discovery, app and seasonal experiences.

2025 Back to School & Halloween Campaigns

A logo with a dark blue background, featuring white text that reads 'AEO'.
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AEO is a global apparel brand recognized for its denim heritage and trend-driven campaigns. As a contract designer supporting the Spring 2026 campaign season, I developed weekly digital creative across email, homepage, and app screens that helped extend the brand's initiatives and seasonal storytelling. The work blended brand photography, motion design, promotional messaging, and talent-driven content.

American Eagle Outfitters

Formerly, CSS Industries, a leading manufacturer of seasonal consumer products for major retailers nationwide. I led the creative direction and development of licensed Valentine collections. The work included classroom exchange cards and novelty products while balancing brand stewardship, licensing requirements, and market trends. I also led the evolution of the Studio 2/14 product line, introducing new creative concepts, typography and editorial approaches. Working closely with independent artists and studios, I helped shape a contemporary and inclusive product experience that resonated with buyers and consumers.

Ig Design Group

Working closely with Lisa Frank and her team, I designed a collection of meditative coloring books featuring the brand's signature characters, vibrant color palettes, and intricate pattern work. Contributions included cover design, and interior page layouts. I also developed licensed beauty products by creating custom repeat patterns and production artwork for a line of cosmetic brushes distributed by Glamour Dolls.

Lisa Frank